Lion Apparel - Firefighting Gear that Evolves with Your Job

Lion Group - Gear that Evolves with Your Job

Lion Apparel


Each year, your training and experience enable you to enhance your skills and evolve as a firefighter. At LION Group,  we think firefighter gear should evolve as well.

That’s why we offer more models and styles of turnouts, boots, helmets and firefighter accessories than anyone in the industry — and more innovation in each of our PPE product lines. LION raises the bar on comfort and mobility from ergonomically-designed turnout coat and pants patterns to innovative moisture management technologies for improved safety. LION has the first and only structural turnouts that also meet the optional chem/bio standard.

Footwear designed to deliver exceptional comfort, safety and durability. PPE cleaning and repair services that ensure your gear is safe and reduce replacement costs.

The hazards you face are constantly changing. That's why LION, through collaboration with the first responder community, is committed to the ongoing delivery of PPE innovations that improve your health, safety and performance in the line of duty.

We are a company dedicated to uniform sales and logistics in the civilian agency, emergency service, and military markets. What we provide our customer that makes us different from our competitors is:


While remaining a family business, we have the organizational and the financial resources to execute some of the largest uniform and personal equipment management projects in the world and the flexibility to tailor them to our customers’ expectations. Our solutions are not “cookie cutter” ones. Whether the customer is a fire department in Spain or a public agency in the U.K. or a military customer in the United States, we analyze customer needs, then design a product or LION TotalCare® solution shown on the following pages.


This means a focus in our customer relationships on more than “the sale”. We wish to foster a close working relationship in order to build trust. With trust, comes long-term partnerships that last long after the typical product sale. For example, joint working committees between Lion and its customers are an essential part of our business processes. Openness in sharing ideas to improve joint business processes can only occur when trust is developed. LION TotalCare® is our most ambitious expression of this commitment.



Started in 1898 by William Lapedes, today LION is still family owned and managed. Steve Schwartz, CEO and his brother Andy, Corporate Counsel, both great grandsons of William, run the business. William’s grandson Richard Lapedes retired as the CEO in 2003 and from the LION Board of Directors in 2011. His wife Maureen remains an active member of the Audit Committee.

With stable family ownership, LION takes the long-term approach to investment in the best people, new technology, and systems. The result of this commitment gives our global stakeholders confidence in LION’s ability to deliver on the promise in its mission statement: Each day, we fulfill the personal readiness and identity needs of our customers worldwide.